Undoubtedly there exist more apps today than there were a few years back. With so many apps in the app stores, learning the key steps to building a successful mobile app will put you on the right path to topping the app charts. Below are 7 steps that can help to build a successful mobile app:
1. Do Market Research
Market research should be one of the first steps to building a successful mobile app. It involves examining apps that already have been developed which may be similar to yours. This entails checking out various competitions to see how successful their app is and to see what they are doing.
Then note what you don’t like about similar apps, how they are monetizing their app, how much they are charging, what they offer if they have premium plans or freemium plan, and so on.
2. Identify Your End User?
A target audience must exist to make the mobile app work. Knowing your end‐users will give you the insights you need to tailor your app to their needs. Get your friends and colleagues to give a second opinion and share their concerns with you.
You can post your idea on social media or to a group of “testers” to get objective feedback. Find out if they’re already using a similar app and what they like or don’t like about it. If they would be likely to make in‐app purchases, and what it would take to motivate them to choose your app. You also want to know if your app idea is something people would pay for.
3. Create A Business Model
To monetise your app, you need to create a business model. This is the third step to developing a successful mobile app. There are a few ways to go about monetising your app by offering users the following:
- Free downloads + In‐app purchases
- Build a following then monetize later
Will the app have a free version with ads and upgraded ad‐free version for a fee? You can
create the perfect pricing model that best suits your app.
4. Identify Your Unique Value Proposition
The fourth step is defining your unique value proposition which means figuring what makes your app stands out to address a user need and what you have to offer that’s unique from the competition. Will users be attracted to its interface? Is it user‐friendly? Identifying your value proposition is a crucial step towards creating a unique app with something special to offer.
5. Recruit a Great Mobile App Development Team
If you are going to build a successful mobile app, never underestimate the value that an experienced development team can bring to the table. Look for teams with a good track record and years of experience. You can’t go wrong.
6. Create a Product Specification Document
In building a successful mobile app creating a product specification is a key step. Wireframing your mobile app is the way to go.
7. Create Sketches of Your Mobile App Idea
A wireframe is an essential aspect of mobile development that is similar to building plans. With it, you can have sketches of your mobile app that will determine its functionality and user experience. Every tiny detail from the placement of pictures to what should be displayed on each screen will be visualised.