Video production is fun! Especially when you are creative and you have the passion to drive your creativity. In 2019, content makes the world go round, and that includes video content.
This explains why social networks are now optimised for video content. Do you remember when you couldn’t post a 30-second video on Instagram? Well, now you can post video content exceeding 5 minutes.
The demand for individuals with video production skills is on the rise, with advertising firms and big brands looking for creative talents. If this sounds like you, here is a video production guide to help you achieve great content.
1. Have a Content Plan
One of the key aspects of creating great content is planning. This should be the first step to take. You need to have an idea of what you are trying to achieve. Make a list of all the aspects of the video production so that the entire process can run smoothly.
If you are making short Instagram video content, then maybe you don’t need a “budget” because all you need is your phone camera and script (except when you need to market your page).
If you are doing a more serious video production like a short movie or an ad, then you need to have a budget. A budget will help you manage your expectations.
3. Know Your Audience
You need to be specific when determining your audience, especially if you are creating a marketing video for a brand. It is easier to target your video content when you know who your audience is.
This should go into the planning stage of video production, and should also play a role in scriptwriting.
4. Script Your Videos
Even if you have no intention of creating standard video content, you still need to put some thought into it. Except you mistakenly leave your camera on and it records random events.
Writing a video script is an important aspect of pre-production. If you can get a professional video scriptwriter on your team, at least make sure you get your team to read through the drafts.
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5. Determine your Set Location
It is better to know your location ahead of time to have an idea of the production set will be. You do not want to do this on the day of the shoot as it will slow the entire production down.
6. Invest in Video Production Equipment
Before commencing video production, make sure that you have the equipment that you need for the entire process. You do not want to start looking for a particular type of lighting when you need it only halfway through the production.
7. Select The Right Lens For The Right Scene
There is a wide variety of lenses to choose from, and it all depends on the type of video you are making. Lenses options include modern or vintage, photo or cine, sharpness, aperture etc. In video production today, there is practically no limit to what you can do with your lenses.
8. Colour Manipulation
The colour of your video is as important as lighting. And we are not just referring to black and white or colour. This has more to do with manipulating the white balance, choosing the right colour palette, and choosing the colour of light that matches the time of day in the video script. The colour of a video production dictates the mood and can influence how the scene is perceived by the viewer.
9. Lighting is Key
You must have heard a lot about lighting and how important it is to create a great video. But the cost of buying lighting equipment can be high. The great thing is that you can always improvise and go for budget-friendly ones.
Whatever the video production need is, always ensure that you have proper lighting. You must have heard a lot about lighting and how important it is to create a great video.
But the cost of buying lighting equipment can be high. The great thing is that you can always improvise and go for budget-friendly ones. Whatever the video production need is, always ensure that you have proper lighting.
10. Set Design For The Video Shoots
You might get everything right, but if the set design is not great, then your video production may not have the desired impact. It takes a lot of work creating the perfect set design for a video shoot. Set design is an art on its own, so we recommend involving a professional set designer in your video production.
11. Use Proper Production Design
Many pro video producers take this very seriously as it will set the tone for the outcome of the video. This includes everything from lighting to set design.
12. Use a Tripod
If you already do a bit of video production, then you already know why tripods are important. A trip will help you stabilise your camera. There are different kinds of tripods in the market today.
13. Camera Focus
Check the camera to make sure that it in focus – then lock the exposure to keep it in focus. While doing so, adjust the white balance to keep lighting neutral.
14. Obey The Rule of Thirds
Try to obey the rule of thirds if you want to achieve more movement in your shot. The rule of thirds involves dividing up your shots into thirds, vertically and horizontally.
15. Cast The Best Actors For Your Video Production
You must cast the best actors for your video production. The outcome of the production will be great and you will save a lot of time. Choose actors who can deliver dialogue naturally and memorise their lines. Create enough time for your cast to go through their lines before you commence shooting.
16. Sound Quality
A video with poor sound quality can seem too amateurish. To make sure that your actors sound great, use lavaliere or lapel microphones. For bigger shots, make use of a microphone and boom setup.
If you are making a video with your smartphone, some microphones are compatible with your phones headphone input.
17. Utilise Drones For Aerial Filming
Drones are important equipment in video production. Drones have revolutionised the way we create aerial shots. It used to be helicopters, but drones are cheaper and readily available. Using drones can improve your creativity and the outcome of your video content.
18. Timelapse and Transition
This technique is popular and widely used in most video productions. If used correctly, it is a great technique for showing or demonstrating the passing of time.
For instance, it can be used to introduce the viewers to a scene or used to show the progress of a construction project. Timelapse is also widely used in instructional videos.
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19. Use Cutaways and B-Roll
The B-roll is the footage that shows detail and makes the video more interesting. A B-roll is widely used in shooting interviews. You can add a different angle of the same video, or show what the subject is talking about. They can also be useful in covering up jump shots.
20. Viewer Friendly Text Duration
If you are going to include texts in your video, make sure that it is on the screen long enough for the viewer to read and comprehend it.
21. Simplicity is important
Creativity is important in making a great video but also bear in mind that it can be overdone. Try not to do too much – stick to the narrative, which is the most important thing. Get all the basics right, and try not to ruin your video production with too many complex shots. Remember the saying “less is more”.
Bold Content Video | 10 Tips For A Creative Video Production